Regardless of other mobile device enhancements and developments such as apps and mobile internet SMS is still on top says the guardian.
Last year 78.9 billion SMS messages were sent compared to a mere 56.9 in 2007. Steve Ricketts says that although the SMS technology hasn't changed much the way businesses are using it has.
Brands are using shortcodes, 5 digit phone number, to encourage interaction and awareness. Some businesses are even making a huge revenue by building profiles through their SMS service and promoting third party products to a targeted audience. The SMS innovators are advertising a shortcode and in some cases a keyword using promotional methods such as billboards, web and leaflets.
It is now even possible to charge people through SMS for example lowest unique bid auctions, chat services and small charity donations. Visit the Guardians site to learn more.
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