Thursday, 29 October 2009

Global Consumer Confidence Index rise

The Global Consumer Confidence Index (GCCI) has risen from 77 to 86 points, that's a 12% rise over 2 months. The survey of 30,500 worldwide consumers and the various statistics and algorithms show trends in consumer confidence which in turn could indicate the recessions recovery.

45 out of 52 markets are displaying signs of increased optimism compared to last year which is great news for global economies. Once the money begins to flow again it could lead to lower inflation and unemployment.

Geographically speaking the most confident consumers reside within India and Indonesia, the least confident in Latvia and Japan. European success stories include France with a GCCI increase of 7 points and Germany with an increase of 5.

Of those surveyed a year ago who claimed they were in recession 26% are now saying their situation is much improved. Although we are only starting to see signs of recovery some businesses are already experiencing a marked improvement.

Global economies are shifting from recession to recovery, we need to support our local businesses and continue promoting our products. If global consumers loose confidence in markets then the recession could go on for a lot longer.

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